LinkedIn is not just a social media website, but especially business directories where people seek talent, business, and opportunities. Talent search is for recruiting purposes, outsourcing, partnering with or consulting.
In short, people who can help your business. LinkedIn marketing tips are now very attractive for successful marketing. This is because marketers scramble to make LinkedIn their new focus. You can Build better connections with leads and customers through LinkedIn.
Image Source: Google
Below are a few tips that will help you market your business on LinkedIn:
- Your Profile Says It All
If you want to draw the right people to your profile, you must set it up correctly. Too many marketers, small business owners and entrepreneurs fail to complete their profile. This is a big mistake! Your profile is the heart of your business or brand. When people search your name they will be looking for solid information about you.
- Connect With As Many People As You Can
Many business types prefer LinkedIn searches, as they can get a more complete picture quickly about someone they might want to hire. There are over 85 million people on LinkedIn so you can easily get leads everyday. You can network with the right profile who will net you ongoing work if you want it. There are many companies such as vision alliance that provide LinkedIn marketing services online.
Image Source: Google
- Customize Your Website
Customizing your website adds a touch of class and professionalism to your profile. It looks so much better than having a link that says "My Website". In order to customize your website you select the other tab, add the name of your site and the link address. This way your link appears as a unique name rather than 'my website', a simple way to stand out on LinkedIn.
LinkedIn search is different from Search Engine searches in that it does not search for just keyword relevancy, it only searches your connections in the first, second and third levels. No-one can find you if they are not connected to you in your first, second or third levels.